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About me

Dietmar Heer – Interim Manager Medtech Pharma Europe

“People are not machines.”

– Dietmar Heer

Dietmar Heer

Interim Manager · Business Consultant · Executive Coach

For over 20 years I have worked as an independent Interim Manager, Business Consultant and Executive Coach, supporting companies across the DACH region and internationally in achieving their strategic goals. With more than 30 years of experience in Medtech, Pharma and Dental, I work with national and international clients – from mid-sized family businesses to Private Equity portfolio companies.

What drives me? Making a real difference in a short amount of time. Working with new people and helping them with my expertise – that is what has fascinated me for over two decades. Interim management is not just about bridging a gap. It is about leaving a lasting mark within a company in a short period of time.

I became an interim manager because I recognised that experienced leadership is needed precisely when there is no time for lengthy onboarding. Companies in critical phases need someone who immediately takes responsibility, analyses the situation and acts – not someone who advises from the sidelines. That is my approach.

My particular strength lies at the intersection of operational leadership and international business development: I have built and led sales organisations, established distribution networks, negotiated market entry strategies and set up subsidiaries across Germany, Switzerland and Austria.

Selected Mandates

Dental Industry · Germany

Setting up a German subsidiary from scratch

Full responsibility for the market entry of an international dental company into Germany. Scope: market analysis, legal setup of the entity, building a complete sales and marketing structure from zero. Result: Revenue grew from zero to EUR 1 million within 12 months.

Duration: 12 months

Medical Devices · DACH

Interim COO – Stabilisation after leadership crisis

Short-notice assumption of operational leadership at the German subsidiary of an Indian Medtech manufacturer following the unexpected dismissal of the Managing Director. Immediate stabilisation of day-to-day operations, reactivation of lost customers, realignment of the sales team. Result: 27% revenue increase within the first 3 months.

Duration: 9 months

Medical Devices – Large Equipment · Europe

European market entry strategy & subsidiary setup

Development of a comprehensive European market entry strategy for a Chinese Medtech manufacturer in the large equipment segment. Full market analysis, creation of a marketing and sales strategy, and preparation of the European subsidiary setup including location recommendation and organisational structure.

Consulting mandate

Areas of Focus

Interim ManagementShort-notice executive responsibility in turnaround situations or leadership vacancies in mid-sized companies.
Market Entry & DistributionIdentifying and contracting the right DACH distribution partners for international Medtech and Pharma companies.
Subsidiary SetupFull support for establishing GmbH, AG or branch offices in Germany, Switzerland and Austria.
Executive CoachingCertified leadership training and coaching for executives – individual and team formats.
Certified Leadership TrainerTrainer certification in Leadership Training by Management Consult und Wirtschaftsberatung, Bremen. Executive development and coaching for senior leaders in Medtech, Pharma and Dental.

Career Highlights

Managing Director & shareholder in dental implantology
General Manager Northern Europe, US dental corporation
Sales Manager Germany, international dental company
Sales Manager, British pharmaceutical corporation, Germany
Regional Sales Manager, US pharmaceutical corporation
Certified trainer for leadership & executive development
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